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Case Study: Transforming a DIY Retailer’s eCommerce Strategy
A leading DIY retailer with a wide range of over 70,000 products faced challenges in scaling their eCommerce operations and competing with established players in the market. Their primary goals were to improve website functionality, increase online visibility, and streamline inventory and order management to handle their extensive catalog.
Challenges
Limited Online Visibility
Despite their large product range, the retailer struggled to rank for key search terms, resulting in low organic traffic.
Outdated Website Platform
Their existing platform was slow, lacked modern design elements, and provided a subpar user experience.
Inventory Management Issues
Discrepancies between their online store and physical inventory led to customer dissatisfaction and frequent cancellations.
Inefficient Marketing Spend
Paid campaigns were underperforming due to poor targeting and a lack of integration between marketing channels.
Our Approach
Website Redesign and Migration
We migrated the retailer to a modern eCommerce platform and redesigned the website with a focus on user experience (UX) and user interface (UI). Key features included:
- Intuitive navigation and advanced filtering for easy product discovery.
- Mobile-friendly design for seamless access across devices.
- Optimized page load speeds to enhance user retention.
ERP Integration
We integrated their eCommerce platform with Microsoft Navision, enabling real-time inventory synchronization, automated order processing and improved customer satisfaction.
SEO Strategy Implementation
Our team conducted comprehensive keyword research and optimized the website’s structure and content. We also created category pages targeting high-volume search terms and added meta tags, alt texts and schema markup for better indexing.
Performance Marketing Optimization
We launched targeted Google Ads and Performance Max campaigns, focusing on top-performing products. Display and remarketing ads ensured customers who visited the site were retargeted effectively, leading to higher conversion rates.
Analytics and Reporting
We implemented advanced tracking tools like Google Analytics and heatmaps to monitor user behavior, enabling data-driven adjustments to campaigns and website elements.
Results
Organic Traffic Boost
- Achieved a 180% increase in organic traffic within six months.
- Ranked in the top 3 positions for over 50 high-value keywords.
Improved User Experience
- Bounce rates decreased by 35%.
- Conversion rates increased by 25% due to the redesigned website.
Streamlined Operations
- Inventory synchronization reduced order cancellations by 40%.
- Automated processes saved the team countless hours each month.
Enhanced Marketing ROI
- Paid campaigns delivered a 3.5x return on ad spend (ROAS).
- Remarketing ads achieved a 30% conversion rate.
Conclusion
By implementing a comprehensive eCommerce strategy, the DIY retailer not only enhanced their online presence but also streamlined their operations and significantly increased sales. Our tailored approach helped them compete with market leaders and establish themselves as a trusted name in the industry.
Ready to transform your business? Contact us to learn how we can help!
TESTIMONIALS
What People Are Saying
Managing 70,000 products was overwhelming until Digital Punkt stepped in. Their SEO, website redesign and ERP integration boosted our traffic, streamlined operations and significantly increased sales.
Digital Punkt transformed our online presence with a stunning website and effective SEO. Their campaigns for our luxury collections brought more online orders and showroom visits than we expected. A fantastic experience!
Our family farm needed an online presence to share our artisanal products with a broader audience. Digital Punkt helped us rank on Google for local searches. Their marketing campaigns brought a steady stream of bookings, both locally and internationally. We’re thrilled with the results.